At its annual Summer Release event, Airbnb announced a massive redesign of its app to enhance navigation and overall user experience.
The new features include Airbnb Services for booking services like massages, haircuts, and chefs, and Airbnb Experiences for unique local activities.
Users can now plan and book services and experiences conveniently through the redesigned app that acts as a helpful companion.
Airbnb Services offer 10 categories of services in 260 cities globally, vetting service providers with a minimum of 10 years of experience in their industry.
The Services feature starts at $50 in the US, expanding globally, and does not require booking an Airbnb stay.
Airbnb Experiences, available in 650 cities, offer immersive activities led by locals, including Airbnb Originals for unique experiences with celebrities.
The app redesign allows for seamless integration of property search, services, and experiences in one place, with a focus on user-friendly navigation.
The new tech stack behind the app supports these updates and hints at Airbnb's vision to offer a wide range of booking options beyond accommodations.
By expanding into services and experiences, Airbnb aims to deepen customer engagement and provide a more enriched hospitality experience.
The redesign signifies Airbnb's evolution into a comprehensive travel platform, offering not just accommodation but also a multitude of services and activities.