<ul data-eligibleForWebStory="false"><li>Apple is reportedly developing an AI-based 'Support Assistant' for its official Support app to handle customer queries without human agents.</li><li>The chatbot would use generative AI models, but it's uncertain whether Apple will utilize in-house models or collaborate with external partners like OpenAI or Anthropic.</li><li>Introducing a ChatGPT-style AI chatbot to the Apple Support app could reduce wait times and allow users to ask questions about Apple products, payment methods, and more.</li><li>The chatbot could leverage Apple's extensive product documentation to train and provide answers to various technical queries, potentially resolving simpler customer issues without human intervention.</li></ul>

The Apple Support app could gain a ChatGPT-style AI chatbot to resolve some queries without human assistance

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