Bear House Clothing, the parent company of The Bear House brand, has raised around Rs 50 crore in a Series A funding round led by JM Financial India Growth Fund III.
The investment will be used to drive offline expansion, support working capital requirements, and strengthen the company's branding and marketing initiatives.
The Bear House is a Bengaluru-based men's apparel and accessories brand targeting young professionals, and the funds will support its plans for expansion and strengthening its presence.
JM Financial India Growth Fund III sees The Bear House as well-positioned to become a prominent menswear brand in India, with the rising demand for high-quality, stylish menswear.