W Conran Design's graphic design for last year's Paris Olympics wins D&AD's highest accolade, the Black Pencil, for being groundbreaking in traditional sports marketing aesthetics.
Three Black Pencils were awarded this year, including Paris games' visual identity, A$AP Rocky's music video, and FCB New York's Spreadbeats for digital design.
11,689 entrants from 86 countries submitted 30,000 pieces of work to D&AD awards, with a focus on breaking away from established design codes and trends.
Winners in main design categories included Nike Run rebrand, Pangmei Desserts, Tiroler Festspiele, mud pet care brand, PENNY Price Packs, Sightwalks for UNACEM, and more.