Acura saw an 18.13% YTD sales drop in 2024 even with MDX being its brightest performer.Genesis had a record-breaking 34.96% sales growth in November 2024 led by its GV70 model.Lincoln sales have increased by 39.59% YTD helped by the Nautilus SUV model.Hyundai Motor saw an 8% rise in sales in November driven by demand for electrified vehicles.Luxury segments have seen rising average transaction prices (ATPs) reflecting strong consumer demand.Internal combustion engine (ICE) models still hold their ground in the US car market.Ford's luxury division, Lincoln, has significantly improved after struggling in recent years.November 2024 U.S. car sales report highlights a dynamic market with clear winners and challenges.Luxury SUVs and electrified vehicles lead in gaining sales.Continual focus on innovation and customer satisfaction remains key as demand fluctuations continue in US motor sales.