<ul><li>Streaming and fashion brands are dominating creator marketing on social media platforms, according to new data by CreatorIQ.</li><li>Spotify leads the rankings with $6.2 billion in earned media value (EMV) and a high creator retention rate.</li><li>Netflix tops the charts on TikTok, with 103% growth in EMV on the platform.</li><li>Rihanna's Fenty Hair and Beyoncé's Cécred were the top celebrity-backed brands launched in 2024.</li></ul>

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

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