The article speaks about starting a YouTube channel for building an audience around your business.The author emphasizes that one should not overthink, but rather start doing, failing, and learning from the outcome.Experimenting is key; rather than following what worked for others, find your own way of doing things.It is important to begin with an initial boost, which can be achieved by asking friends to like and comment on videos.The formula discovered by the author is: 7 friends -> 40 views.The author stresses on the importance of switching things up and not sticking with the same material or approach.Certain types of content, such as Vlogs and FAQs, do not work for new accounts.Specializing in and creating content that is somewhat controversial can get views, for example, the author's SQLite video received 14k views.The author suggests getting started with whatever equipment you have, as overthinking can become a form of procrastination.Well-edited videos with a touch of humor can keep the audience entertained.