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The car brands that keep their sales figures secret in Australia
- In Australia, not all car brands share their sales figures with the Federal Chamber of Automotive Industries' VFACTS report, leading to incomplete data on total new vehicle deliveries.
- Brands like Cadillac, GMC, Deepal, Ineos, Mahindra, Smart, Xpeng, Tesla, and Polestar do not disclose their sales numbers in the monthly VFACTS report, affecting the overall accuracy of industry figures.
- General Motors Australia and New Zealand (GM ANZ) has chosen not to report sales figures for Cadillac and GMC vehicles, focusing instead on Chevrolet-badged models through GM Specialty Vehicles.
- Deepal, a Chinese brand, aims to start reporting its sales to VFACTS from the second half of 2025, as it expands its presence in the Australian market with electric SUVs.
- Ineos Automotive, Mahindra, Smart, Xpeng, Tesla, and Polestar are among the brands that have not shared their sales data with VFACTS, impacting the visibility of their performance in the market.
- Tesla, notably the top-selling EV brand in Australia, ceased reporting its delivery numbers in VFACTS reports after July 2024 and switched to disclosing figures exclusively to the Electric Vehicle Council's report.
- Polestar withdrew from FCAI membership over disagreements on emissions standards, leading to the brand exclusively reporting sales figures to the EVC and not to VFACTS.
- These brands' decision to keep their sales figures confidential in the VFACTS report poses challenges for accurately assessing the automotive market in Australia.
- As a result, there is a lack of comprehensive data on the sales performance of certain car brands, especially in the growing electric vehicle segment.
- The absence of sales figures from significant players like Tesla, Xpeng, and Mahindra hinders a complete understanding of market trends and consumer preferences in the Australian automotive industry.
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