A naukri.com initiative
Seths
3w
171
Image Credit: Seths
The challenge of focus groups for bold ideas
- Focus groups may not be helpful in testing bold and unconventional ideas.
- Creators make assertions and look for emotions expressed and needs met instead of relying on focus groups.
- Cultural change starts with a leap, not with the input from focus groups.
- Tomorrow is the worldwide strategy meetup, details can be found at the provided link.
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