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The Cobra Effect: Its pitfalls and how to prevent them

  • The Cobra Effect refers to the unintended consequences that arise from well-intentioned plans.
  • Three common traps leading to the Cobra Effect are loopholes in incentives, ignoring context, and short-term focus on profits.
  • To avoid the Cobra Effect, businesses should set holistic goals, test decisions first, incorporate feedback loops, boost cross-department collaboration, and keep stakeholders informed.
  • A thoughtful and comprehensive approach to strategy and goal-setting helps minimize risks and foster a healthier business environment.

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