<ul><li>Offline stores are still thriving while e-commerce sellers face challenges.</li><li>Physical stores account for over 75% of total retail sales globally.</li><li>Reasons for the resilience of offline stores include trust, experience, instant gratification, rising digital costs, and omnichannel advantage.</li><li>Online sellers should consider opening a physical store if they have a strong community, product line that needs trying, high ad costs, and long-term vision.</li></ul>

The Comeback of Offline Stores: Should Online Sellers Go Brick-and-Mortar?

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