Dove released a video depicting Mary's destructive journey with media and body image, showing the impact of social media on her self-image and mental health.
The video highlights how exposure to unrealistic beauty standards on social media led Mary to develop an eating disorder, along with other mental health issues.
Dove aims to challenge traditional beauty standards by promoting inclusivity in its ad campaigns and advocating for safer online environments for children.
Studies suggest that reducing social media use can significantly improve body image and overall appearance perception in teens and young adults.