<ul><li>Many MMO players leave games not because of issues with the game itself, but due to friends losing interest and moving on.</li><li>The presence and interactions with friends can be a significant factor in player retention in MMOs.</li><li>Players often continue playing MMOs because of the relationships built within the game.</li><li>Toxic relationships within MMO communities can also drive players away from a game.</li></ul>

The Daily Grind: What’s an MMO you left because of people, not the game?

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