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The Danger of Flash Over Function: Why Startups Fail When They Prioritize Style Over Substance

  • Startups often prioritize style over substance, leading to failures in various industries from tech to online casinos.
  • While a sleek design can attract attention, functionality is crucial for user retention and success.
  • The online casino industry is an example where flashy appearances can hide underlying issues like slow gameplay and security concerns.
  • Juicero, a high-end juicer, failed to deliver true value despite its premium design.
  • Fintech startups and eCommerce ventures have also faced challenges when style overshadowed practicality.
  • Startups often err by focusing on design as a product, launching incomplete products, mistaking branding for value, and more.
  • Successful startups balance style and substance by prioritizing functionality, building infrastructure for growth, designing to assist users, and marketing honestly.
  • Users ultimately value products that solve problems effectively, emphasizing the importance of substance over flash.
  • Startups that understand this distinction early on and prioritize function over form are more likely to succeed in the long run.
  • Building a product that functions well should take precedence over purely focusing on aesthetics to ensure sustainable success.

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