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The Day Everything Clicked: Embracing Jobs-to-Be-Done to Truly Understand Our Customers

  • Embracing the Jobs-to-Be-Done framework was a pivotal moment for a startup.
  • They shifted their focus from what their product could do to what their customers needed to accomplish.
  • Understanding Jobs-to-Be-Done helped them build products that provided meaningful solutions and empowered their users.
  • By capturing key insights, the startup ensured their team was aligned in helping customers achieve their desired outcomes.

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