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Smashingmagazine

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The Design Leader Dilemma

  • Design leaders are often under-resourced and expected to support hundreds of projects across organizations.
  • Design leaders need to empower others in their organization to improve the user experience.
  • Design leaders must focus on enabling, rather than doing everything themselves.
  • Targeted services can make the greatest impact, such as running discovery phases for major projects.
  • Coaching and mentoring can help scale a design leader's impact.
  • Creating resources like design systems and self-service training can foster consistent application of user insights across projects.
  • Setting standards and creating policies for UX can ensure consistency in decision-making and set expectations.
  • All of these elements can be combined into a UX playbook to empower others and demonstrate the value of design leadership.
  • The shift from practitioner to leader can be challenging, but it is necessary for lasting change at scale.
  • Design leadership workshops are available to help ease the transition.

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