<ul data-eligibleForWebStory="false"><li>LinkedIn remains a popular place to network and find jobs, with ongoing changes over its 20-year history.</li><li>Experts offer do's and don'ts for optimizing LinkedIn profiles and building a professional brand on the site.</li><li>Suggestions include using key skills in the headline, incorporating a conversational tone in the About section, and seeking recommendations and endorsements.</li><li>Active engagement on LinkedIn through commenting, sharing articles, and sending personalized connection requests is emphasized for networking success.</li></ul>

The do's and don'ts of LinkedIn

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