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The Economic Access Effect: How to Turn GTM Partnerships Into Prosperity

  • Chaitra Vedullapalli developed the Cloud Co-Sell GTM Accelerator to help women-led tech businesses access enterprise markets.
  • The framework enables partnerships with cloud hyperscalers, leading to revenue generation and new customer segments.
  • Vedullapalli's approach focuses on removing barriers to market entry and preparing founders for marketplace success.
  • The framework helps identify specific market gaps for competitive advantage and facilitates marketplace participation for businesses.
  • Vedullapalli's methodology streamlines planning processes and helps overcome technical hurdles in marketplace engagement.
  • The approach has been implemented by thousands of women entrepreneurs globally through Women in Cloud, resulting in significant economic impact.
  • Vedullapalli's cosell GTM methodology provides playbooks for go-to-market implementation and sales enablement in cloud marketplace environments.
  • The emphasis on network development and structured co-selling arrangements benefits entrepreneurs from non-traditional backgrounds.
  • Her approach has successfully helped tech entrepreneurs in various sectors establish marketplace presence and gain enterprise customers.
  • Vedullapalli's work aims at creating economic access at scale and challenging assumptions about diversity in technology marketplaces.

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