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The effort paradox in AI design

  • The effort paradox in AI design explores how making tasks too easy through automation can lead to negative outcomes, drawing parallels to historical product design mistakes.
  • Lessons from Betty Crocker and IKEA demonstrate that adding a bit of effort, like requiring an egg in a cake mix, can increase user satisfaction and engagement.
  • Studies show that consumers value products they assemble themselves more than preconstructed versions, highlighting the importance of human involvement in product interaction.
  • While minimizing effort in design can work, removing too much effort in AI product interactions can diminish psychological ownership and satisfaction.
  • Balancing automation with human involvement is crucial to creating AI products that enhance user experience and foster a sense of accomplishment and control.
  • Guidelines for AI product designers include finding optimal human touchpoints, preserving human agency, showing transparent AI processes, enabling learning, and allowing customization.
  • Effort isn't the enemy in design, and designers should avoid over-automation to respect human agency and amplify human potential.
  • As AI capabilities evolve, designers must navigate the temptation to over-automate and focus on nuanced design that respects human effort and agency.
  • The article encourages designers to consider the balance between manual and automated processes and emphasizes the importance of human engagement in AI design.
  • It concludes by urging designers to steer past the tendency to over-automate and instead focus on designing AI products that empower users while respecting their effort and potential.

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