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The End of Static Products: Jellybean and Callaway Demonstrate Future of Customer Engagement Technology
- Jellybean is revolutionizing customer engagement by making physical products interactive and dynamic even after purchase, challenging the static nature of traditional products.
- By integrating digital layers like NFC chips or QR codes, Jellybean enables personalized experiences and ongoing value creation beyond the initial product purchase.
- The partnership between Jellybean and Callaway Arts & Entertainment on a blockchain-enhanced memoir showcases the potential for phygital technology in traditional industries.
- The memoir combines AI-narrated audiobooks, interactive content, and scan-activated updates, changing the publishing model to foster continual engagement.
- Jellybean's technology has been integrated into various products, including books, toys, luxury goods, and collectibles, demonstrating its versatility and broad applicability.
- The company aims to establish industry-standard infrastructure and has received strategic investment from Aptos Labs for future product launches.
- Jellybean's CEO emphasizes the importance of creating products that evolve and surprise customers even years after purchase, redefining customer relationship management.
- The innovative approach of Jellybean opens up new revenue opportunities for brands by transforming occasional purchasers into long-term engaged community members.
- Through sustained digital engagement and value creation, Jellybean is reshaping how brands interact with customers and ensuring ongoing brand loyalty.
- Jellybean's commitment to advancing digital experiences reflects a vision of unlocking new possibilities and providing enhanced customer engagement for brands.
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