<ul><li>Psychological ownership influences how we value products, making us overvalue items we consider as 'ours'.</li><li>Research shows that our brains process owned items differently, activating areas linked to self-perception when viewing our possessions.</li><li>Ownership is triggered by factors like personalized experiences, user investment in mastering the product, and creating identity connections with the product.</li><li>Products that cultivate a sense of ownership enjoy increased retention, loyal users, and customers who remain committed even through challenges.</li></ul>

The Endowment Effect: Ownership makes you ‘overvalue’ products

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