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The Evolution of NBA Earnings: From Jordan and LeBron to Luka Doncic's Billion-Dollar Potential

  • Michael Jordan earned $94 million and LeBron James is expected to surpass $500 million in salary by the time he retires, marking them as the highest earners of their respective eras in the NBA.
  • Luka Doncic, a young star for the Dallas Mavericks, has the potential to earn over $1 billion in his career, possibly making more money in a single season than Jordan did in his entire career.
  • NBA salaries are increasing significantly, with future players potentially earning up to $100 million per season.
  • The demand for live sports on television remains strong, making it a key attraction for both traditional TV networks and streaming platforms seeking to draw subscribers.
  • The NBA’s profitable rights deals are expected to bring an unprecedented influx of cash, dramatically reshaping the economic landscape of the sport.

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