Michael Jordan earned $94 million and LeBron James is expected to surpass $500 million in salary by the time he retires, marking them as the highest earners of their respective eras in the NBA.
Luka Doncic, a young star for the Dallas Mavericks, has the potential to earn over $1 billion in his career, possibly making more money in a single season than Jordan did in his entire career.
NBA salaries are increasing significantly, with future players potentially earning up to $100 million per season.
The demand for live sports on television remains strong, making it a key attraction for both traditional TV networks and streaming platforms seeking to draw subscribers.
The NBA’s profitable rights deals are expected to bring an unprecedented influx of cash, dramatically reshaping the economic landscape of the sport.