<ul><li>The travel habits of Chinese tourists are changing, with shifts in how they plan, when they travel, and why.</li><li>The profile of the average Chinese traveler is evolving, with a decline in first-time travelers and an increase in repeat visits to familiar destinations.</li><li>Spontaneity is becoming the new norm, with 73% of Chinese travelers booking trips within a month of departure.</li><li>Travelers are focusing on closer destinations, staying longer, preferring quality accommodations, and emphasizing shopping and dining experiences.</li></ul>

The Evolving Chinese Traveler: China Trading Desk Highlights New Trends Reshaping Global Tourism

Discover more