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HRKatha

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The flavour of success: How Bikaji balances tradition and transformation

  • Bikaji Foods International, known for its authentic Indian snacks and sweets, is blending traditional values with modern HR practices to attract, develop, and retain talent.
  • The company navigates talent shortages in tier-two and tier-three cities by defining success profiles for each role and attracting diverse talent pools.
  • Upskilling efforts at Bikaji are expanding, with plans to launch comprehensive training modules and e-learning platforms.
  • Bikaji's tailored and inclusive employee value proposition (EVP) includes adapting cost structures and benefits packages to local markets and prioritizing internal promotions and employee stock ownership plan (ESOP).
  • Bikaji leverages technology for HR transformation, automating HR functions and exploring AI tools for candidate screening and sentiment analysis.

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