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The founder of a 20-year-old luxury home design brand shares how he went from passion to profit
- Elad Yifrach is the founder and creative director of luxury home design brand L'Objet, known for its elegant boutique in NYC.
- Celebrating its 20th anniversary, L'Objet released a nature-inspired collection and new fragrance line.
- Yifrach draws inspiration from his Mediterranean background and global travels, collaborating with artisans worldwide.
- He emphasizes self-advocacy, brand vision, and market positioning for entrepreneurial success.
- L'Objet's growth involved face-to-face networking, initial challenges, and a showroom strategy.
- The brand prioritizes artisanship, timeless aesthetics, and quality over fleeting trends for long-term success.
- Consumers seek transparency and substance in luxury purchases, driving brands to justify their value.
- L'Objet's use of sustainable materials and intricate craftsmanship sets it apart in the luxury market.
- Collaborations with artists and focus on emotional design contribute to L'Objet's unique product offerings.
- Continuous improvement and curation are essential for luxury brands to maintain quality and relevance.
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