<ul data-eligibleForWebStory="false"><li>Kwon Ping Ho, founder of Banyan Group, mentions that today's tourists have different expectations compared to 30 years ago.</li><li>Tourists now seek unique experiences and cultural interactions rather than traditional sightseeing.</li><li>A McKinsey survey indicated that Gen Z travelers are more willing to splurge on travel experiences compared to baby boomers.</li><li>The tourism industry has seen a shift towards diverse travelers from various countries seeking personalized travel experiences.</li></ul>

The founder of a luxury hotel chain says today's tourists look nothing like they did 30 years ago

Discover more