The article discusses the shift towards visual search, using images instead of keywords for search queries.Image embeddings and vector search are highlighted as revolutionary methods enhancing image search and analysis.Vector search involves generating embeddings for images and finding visually similar images by calculating distances between vectors.Applications in e-commerce, content moderation, medical imaging, and image retrieval are mentioned as practical uses of vector search.The article provides a real-world example of using image embeddings and vector search in SQL on BigQuery for finding similar images.Steps include creating a BigQueryML model, generating embeddings, and using VECTOR_SEARCH() for search.The result of the search illustrates the effectiveness of vector search in finding visually similar images.Image embeddings and vector search are transforming how visual data is interacted with, enabling more nuanced and efficient searches.The article concludes by emphasizing the growing importance and impact of visual search powered by vectors.The future of search is envisioned to be more visual-centric and driven by advancements in image embeddings and vector search.The article recommends exploring image embeddings in BigQuery and Vector Search on BigQuery for further insights.