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The future of agentic AI in commerce: 8 standout takeaways from Elevate 2025
- Agentic AI is transforming commerce into intuitive, personalized experiences beyond transactions, driving emotional connections and loyalty.
- Commercetools, with its MACH-based approach, is at the forefront of this shift, enabling innovative commerce strategies.
- At Elevate 2025, key insights highlighted the importance of adapting to agentic AI for future commerce success.
- Themes included AI-driven commerce redefined by emotion, agentic AI enhancing retail journeys, and brands selling to agents.
- Composable commerce empowers quick personalization scaling, as seen in examples like Pet Valu Canada's agile strategy.
- The future of commerce is envisioned as hyper-personalized, voice-first, and AI-driven for contextual experiences.
- Companies like The Vitamin Shoppe are focusing on digital agility and culture shift for personalized customer interactions.
- B2B firms are urged to modernize for agent-ready commerce, emphasizing data unification and agile systems.
- Companies must adapt to fragmented consumer flows with flexible foundations and MACH-based architecture for success.
- Elevate — The Global Commerce Summit discussions emphasized the imperative of embracing agentic AI for competitive edge.
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