A naukri.com initiative
Salesforce
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The Future of Commerce: Unified and Augmented by AI Agents
- Unified commerce is the foundational element of success in the future of commerce, enabling consistent customer experiences across online, in-store, and mobile channels.
- Implementing unified commerce leads to data consistency, centralization, agility, operational efficiency, and better customer experiences, forming a critical foundation for impactful agentic commerce.
- Agentic commerce involves proactive, real-time decision-making by AI agents that automate tasks from marketing to commerce operations, resulting in higher conversions, scalability, and improved customer satisfaction.
- AI will replace gut instinct in merchandising, generating programmatically-driven strategies based on data insights to optimize product offerings, pricing, and returns modeling.
- Composable commerce, based on modular and reusable components like APIs, allows businesses to innovate, customize, and adapt to changing needs quickly and efficiently.
- LLM-powered search with natural language processing transforms shopping by enabling intuitive, personalized search experiences and guiding customers to relevant products without reliance on traditional categorization.
- The future of commerce will require businesses to embrace unified, omni-channel strategies, leverage AI, adopt composable architectures, and enhance the search experience to stay competitive and meet rising customer expectations.
- To succeed in the evolving landscape of commerce, organizations need to focus on implementing strategies that unify commerce, utilize AI, and adopt flexible architectures to innovate and adapt quickly.
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