<ul><li>Embedded finance, integrating financial services into non-financial platforms, is a major trend in fintech.</li><li>This shift is happening now, offering significant opportunities for fintech investors.</li><li>Instead of standalone fintech apps, the focus is on making finance seamless and integrated into everyday platforms people already use.</li><li>By embedding financial services, companies can access users through various platforms without the need for customer acquisition.</li><li>Fintech winners of the future will be platforms and infrastructure players enabling embedded finance.</li><li>Embedded finance offers seamless experiences like automatic investing and lending within trusted platforms.</li><li>BaaS providers like Synapse and Unit enable companies to integrate financial services quickly through APIs.</li><li>Tech platforms are evolving into financial ecosystems by integrating payment processing and lending directly.</li><li>Leading companies in embedded payments include Stripe, Square, and PayPal.</li><li>Embedded lending simplifies financing by offering credit options directly within commerce and business tools.</li></ul>

The Future of Finance is Embedded

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