Most startups and businesses believe they must outcompete, outmaneuver, and outlast, but they could focus on non-disruptive creation instead.Identifying unmet needs, adding value without displacing, and balancing profit with purpose are the three keys to non-disruptive growth.The world needs innovation that works for everyone, building markets, creating jobs, and growing responsibly.The future of business lies in building something game-changing without tearing something else down.