The Good Glamm Group is in talks to sell its media and influencer talent management network MissMalini Entertainment to Creativefuel.
The deal is valued at INR 4 Cr as GGG faces financial challenges and is attempting to raise capital.
Creativefuel will acquire the domain name and social media pages of MissMalini Entertainment, while the influencer business will remain with GGG.
GGG's financial distress became evident with its losses surging to INR 917 Cr, leading to a restructuring of its portfolio and the sale of several brands.