<ul><li>High-growth startups are adopting a hybrid GTM approach that combines the advantages of product-led growth (PLG) and sales-led growth (SLG).</li><li>PLG offers a low-cost, high-reach entry point into markets, but it can result in high churn rates and lower-quality leads.</li><li>SLG prioritizes high-touch interactions with decision-makers and provides stable, high-quality revenue, but it can be costly and time-intensive.</li><li>The best approach is to integrate both PLG and SLG, leveraging PLG for reach and SLG for retention and profitability, creating a powerful growth engine.</li></ul>

The GTM Myth: Why Product-Led vs. Sales-Led is a False Dilemma

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