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The Guardian unveils redesigned app and homepage
- The Guardian has unveiled a new global homepage and a redesigned app, focusing on mobile-first UX and print-inspired art direction.
- With 75% of its digital audience on mobile, the redesign aims to simplify the desktop design for mobile users.
- The app, with one million daily users, features a puzzles section, in-app audio player for podcasts, and a personalized feed.
- Both the app and homepage are designed to be less overwhelming, helping readers access sections easily.
- The redesign allows for varied layouts and typographic weights to cater to diverse reader interests.
- Inspired by the physical newspaper, the digital design aims to offer a layered experience and more creative control.
- The new designs provide flexibility for editors and designers, allowing for dynamic presentation on the homepage and within articles.
- The team drew on references from various platforms to enhance the digital experience.
- The new app and homepage design balances enriching reader experience while retaining familiarity in elements for user ease.
- The Guardian seeks feedback to improve the design and responsiveness to the evolving digital content model.
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