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The guiding light of a North Star - Bringing long-term vision to our Frontend transformation at Hotjar

  • Hotjar embarked on a complex journey to modernize the architecture of our main front-end application.
  • Inspired by our backend colleagues, we defined our 'Frontend North Star' to guide the process.
  • The pillars of our North Star are Ownership, Autonomy and Accountability, Easy Deployment and Performance and Metrics.
  • Open communication and transparency with backend colleagues proved invaluable in refining our problem definition and exploring solutions.
  • We embraced the modular monolith, built upon a monorepo foundation for our technical solutions.
  • We propelled our plan forward by aligning it with business goals through justifying the investment in the monorepo infrastructure.
  • Our iterative process allowed us to refine our tooling and documentation, addressing the most pressing issues and empowering teams to build better products.
  • Early tracking of metrics illuminated potential problems and enabled better decision-making.
  • Evaluating ideas through the lens of customer needs and recognizing the importance of timing is crucial.
  • Maintaining alignment is an ongoing process. Regular reminders of goals and non-goals had a positive impact on the success of the project.

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