<ul><li>Every startup begins with a call to adventure — an idea that has the potential to change lives.</li><li>Successful startups align their products with their audience’s goals, focusing on outcomes that resonate deeply.</li><li>To truly help your audience, understand their desired outcomes and how your product can assist.</li><li>By supporting your audience's journey and delivering real value, your product becomes indispensable.</li></ul>

The Hero’s Journey: Understanding Your Audience’s True Quest

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