<ul data-eligibleForWebStory="true"><li>The article highlights how 'free' apps and social media platforms collect user data.</li><li>Companies use this data to customize ads, generating profits and possibly selling data.</li><li>Tips are given on how users can limit data collection by apps and platforms.</li><li>The piece stresses the importance of understanding privacy policies and adjusting app settings.</li><li>It emphasizes the need to reassess app usage and be mindful of information shared.</li></ul>

The hidden cost of convenience

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