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The Hidden Layer of Innovation: Value-Seeking Experiments
- Untethered projects, known as "value-seeking experiments," represent a hidden layer of the innovation ecosystem, says a TechCrunch op-ed. These projects bridge the gap between R&D and company building by focusing solely on creating value unencumbered by the pressures of developing new technologies or achieving commercial success. By isolating the notion of value creation from other parts of innovation and business building, creators can focus on a fundamental question: what truly matters to people?
- The value-seeking experiment concept fills gaps in classic innovation models that center on research and development and start-up creation and set out to achieve commercial success. Value-seeking experiments face a fundamental question that those models lack: what truly matters to people?
- With an ability to distinguish between 0 to 1 and 1 to n companies, value-seeking experiments facilitate creators to focus on the novel and intuitive value that satisfies the social needs of users. More significantly, they force value measurement and offer resources for becoming valuable creators by setting fundamental abilities that include imagination and empathy. Importantly, such experiments increase the odds of generating the next Google.
- The article suggests that the next world-changing innovation might not be born in a lab or pitch meeting. Instead, such innovations might happen in a dorm room, garage, or coffee shop where someone is tinkering with new ways to create value for the world.
- The author suggests creating more spaces to allow more value-seeking experiments. This allows more people to engage in them and taps into human inventiveness and creativity while focusing on creating value without the encumbrances of commercial success.
- To grow, the Builder Circle focuses on creating spaces for creativity, experiments, and collaborations, shielding members from the risks and sacrifices frequently encountered in commercialization. It aims to create value without the usual bottlenecks of capital, intellectual property, and company culture.
- Value-creating experiments usually remain invisible and lie beneath the startup successes that one often hears about. By creating these experiments and nurturing them, we can bring to fruition the next game-changing idea, strengthening innovation, and the world economy.
- To encourage more people to engage in these valuable experiments and become valuable creators, we need to continue to foster the qualities of imagination and empathy. Making newer technologies readily available to those with a passion for experimentation is imperative for turning groundbreaking ideas into viable commercial endeavors.
- The article points out that by only focusing on research and development and start-ups creation, one misses out on the crucial element that underlies exceptional breakthroughs; the value-seeking experiments.
- The author concludes that by tapping into the human inventiveness and creativity that value-seeking experiments offer and creating more spaces for them, we can generate the next Google, Facebook, or Apple without the encumbrance of commercial success.
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