<ul data-eligibleForWebStory="false"><li>Acknowledging the power of the inner child in users can enhance user experience by providing emotional connections and reducing anxiety.</li><li>Designers can create original characters like Navi and Artemis to help users feel less alone and navigate complex topics more easily.</li><li>Using characters in products can build trust, humanize AI, create memorable experiences, and reduce user anxiety.</li><li>By appealing to the human side of users through emotional connection, brands can create lasting affection and outperform those solely focusing on efficiency.</li></ul>

The hidden power of your user’s inner child

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