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The Hidden Traps That Kill Innovation (And How to Escape Them)

  • Studies show that over 70% of companies misdiagnose problems, investing resources in fixing the wrong issues.
  • The article highlights the four biggest innovation traps faced by companies and provides insights on how to escape them.
  • The traps include the Band-Aid Trap, the Leadership & Culture Trap, the Frozen Customer Trap, and the Innovation Theater Trap.
  • To escape these traps, it requires a shift in mindset, structured processes, and accountability.

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