Data brokers operate in the shadows, collecting and selling valuable information from our digital footprints.
Despite the vast influence of the industry, most people are unaware of the extent of data collection and brokerage.
Accepting cookies and using free apps unknowingly contributes to data brokers' ability to create marketable assets from personal information.
Data brokers combine online activities with public records and other sources to build comprehensive profiles, extending their reach beyond what many realize.