The images of Spain’s floods weren’t created by AI. The trouble is, people think they were
A year’s worth of rain fell in a single day, and in some towns more than 490 litres a square metre fell in eight hours.
The photograph was so vivid, so uncannily sharp and unreal, that it looked to viewers like something that they could have faked themselves using Midjourney or Dall-E or a host of other generative AI tools.
Social media are being overrun by what has come to be known as “AI slop” – images and text created using generative AI tools.
Meta’s profits depend on keeping users of its platforms “engaged” – that is, spending as much time as possible on them – and if AI slop helps to achieve that goal, what’s the problem?
Creators of AI slop profit from feeding the engagement algorithms of social media platforms, which in turn profit from the increasing “engagement” that viral images attract.
A positive feedback loop is created between creators of AI slop and social media platforms.
The increasing reliance of social media platforms on AI-generated content is causing concern.
There are worries that the use of AI generated content will undermine the credibility of information that people see online.
AI slop is also profitable for those who create it.