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“The Importance of Market Research for Startups: Laying the Foundation for Success”

  • Market research is crucial for the success of startups, as 42% fail due to a lack of market need.
  • Startups that use thorough market research have a higher chance of adjusting strategies and meeting market demands.
  • As startups scale, market research becomes even more critical, ensuring a smoother transition and higher success rates.
  • Continual market research leads to higher growth rates for companies, according to a study by McKinsey.

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