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The Info Edge Effect: How Dating App Aisle’s Revenue Soared 146% After Acquisition
- Aisle, a dating app focused on all-round compatibility, was acquired by Info Edge India in March 2022, leading to a 146% revenue increase post-acquisition.
- Before the acquisition, Aisle operated several vernacular dating apps in addition to its main platform, struggling to achieve profitability despite market growth in the dating industry.
- Info Edge's investment in Aisle aimed to capitalize on the rising market for online dating services in India and leverage Aisle's strong user engagement and retention rates.
- Post-acquisition, Aisle introduced innovative features like Aisle Experiences, personalized pricing plans, and enhanced profile filters to attract and retain users.
- The company transitioned to a microservices model and focused on AI-driven innovations to improve safety and match quality.
- Since the acquisition, Aisle's revenue grew significantly, with an operating revenue of INR 34.80 Cr in FY24, marking a 146% increase over two years. The company also saw user base expansion and team growth.
- Aisle plans to continue its growth by refining strategies, including AI-driven profile matching, hyperlocal engagement, and focusing on user engagement and community connections.
- Info Edge's commitment to Aisle's growth strategies, regional customizations, and differentiated offerings aims to cater to diverse user requirements across dating and matchmaking services.
- Aisle's roadmap includes deeper segmentation, regional customizations, and differentiated offerings to drive 70-80% YoY revenue growth, particularly focusing on key vernacular apps and regional markets.
- With the aim to serve diverse user needs in relationships and matchmaking, Aisle strives to personalize services and offer flexibility to cater to the growing demand for meaningful connections in India and beyond.
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