<ul data-eligibleForWebStory="true">Flow is essential in keeping users engaged with a product, making it feel intuitive and seamless.Product design should focus on anticipating user needs and guiding them towards their goals effortlessly.Emphasizing flow over flashy features can lead to a more satisfying user experience.Product managers should prioritize smoothing out the user's journey through the product.Incorporating invisible wins and removing obstacles can enhance the overall product experience.AI can either enhance or hinder flow within a product, depending on how it is integrated.The best products don't feel like tools; they facilitate tasks with minimal friction and maximum confidence.Successful product management involves prioritizing user flow over mere feature implementation.Focusing on flow can elevate a product from ordinary to extraordinary.It's crucial for product managers to consider how their decisions impact the user's experience and the seamless flow within the product.