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The iPhone 16e: a “just enough tech” innovation for value

  • Apple has introduced the iPhone 16e, a modest addition to the iPhone family.
  • The aim of the iPhone 16e is to provide more people with access, value, and purpose.
  • The new iPhone is not a groundbreaking innovation, but rather a value-oriented offering.
  • Apple recently made headlines with its investment plan and a clash with the UK government.

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