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The latest sign Costco is having a 'Netflix moment'
- Costco is set to have its own 'Netflix moment' with its membership crackdown.
- Morgan Stanley analysts have observed surprising conversion rates of shoppers paying the fee.
- Costco could grow US signups by about 8%, or about 4 million people.
- Like Netflix, Costco's profitability is driven by charging members for exclusive access to its products and services.
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