<ul><li>The US Department of Justice (DoJ) is set to challenge Google's monopolisation of digital advertising on exchanges, citing the DoubleClick acquisition in 2008 as the basis for the case.</li><li>The DoJ's case aims to break up Google's ad-tech business and undo the DoubleClick merger, which is perceived as a choke point in the digital advertising industry.</li><li>The DoJ's claim of "antitrust under-enforcement" is said to have fueled today's over-active merger control, with the agency being encouraged to learn more about tech and update their practices.</li></ul>

The case against Google hinges on an antitrust “mistake”

Discover more