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Inc42
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The Link Between Intelligent Shipping Automation & Profitability
- For businesses to access scalability and unlock profitability, AI and ML-driven solutions are the future for competitive optimisation
- Hopscotch relied on Clickpost to incorporate an optimised automated carrier allocation module into their B2C operations to reduce shipping costs while ensuring the delivery experience they are renowned for, remained unscathed
- With over 17,000 companies fighting for dominance in the fashion & apparel sector, newer brands are often willing to let profits bleed in their quest to conquer the market and challenge established players
- Returns from a lapse of expected delivery dates and sub-par carrier allocation translate to expensive logistics that can cause high shipping costs
- Hopscotch has partnered with ClickPost for intelligent data-science-based expected delivery date prediction. This innovative functionality pairs business goals with real-time carrier data capture and selection. The date derived from this process is broken down by delivery location and chosen carrier and is -90% accurate
- Logistics remains the heart of any business, and many organisations still use Excel spreadsheets and multiple courier websites to create and track their shipments. The resulting inefficient allocation, non-delivery reports and return-to-origin translate to negative customer feedback
- To evaluate the maximum possible reduction in shipping costs while ensuring other key performance areas improved remained constant, ClickPost established algorithms and weightages based on the brand’s priorities and strategy
- The best possible combination yielded a reduction in non-delivery and return-to-origin rates while saving on shipping costs
- AI and ML-driven solutions are capable of arriving at a logical, unbiased result and automation is an added bonus that can help brands reshuffle employees to customer-facing and product-centric teams
- The future is now, and it is time to embrace tech-powered workflows to improve brand perception in the market and help businesses scale quicker while saving costs
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