A media partnership between Media Maestro and dmg ventures has had a significant impact for Jude in terms of increasing brand awareness among women over 45.
Through a campaign across various media outlets, including YOU Magazine, MailOnline, Daily Mail, The Mail on Sunday, and Weekend, Jude showcased its expertise and success with customer testimonials.
A survey of 700 people, including readers and non-readers of the campaign's titles, showed that those who recalled the campaign had a more positive view of Jude.
The campaign also resulted in notable increases in website sessions, direct traffic, brand search, and sales, with over 65k+ website sessions and more than 650 new customers acquired.